Gianyar is one of world tourism destination that wants to develop spiritual tourism based on marketing. It means, the culture will become the umbrella for all tourism development activities in Gianyar. It is as been said by Gianyar Regent, Dr. Tjokorda Oka Artha Ardhana Sukawati when accepting Bali Travel News (BTN) editor and Tri Hita Karana Awards team on Monday (January 18) yesterday.

In order to support this program, several efforts have already conducted and developed in Gianyar. As far as Philip Kottler, a world-class marketing lecturer had acknowledged Ubud area for its high spiritual aura. Therefore, he willingly carves his name onto a museum that will be built in Ubud. “We have already prepare for the land, now merely waiting for the central government role to realize the development of DR. Philip Kottler museum here,” said the regent.

In relation with tourism promotion in Gianyar area, his party will cooperate with Bali Travel News, tourism tabloid as their media partner. This is due to the BTN’s major role in Bali tourism development especially for Gianyar. Such as Tri Hita Karana Awards & Accreditation program that had been done since ten years ago. This program is hoped could become continuous tourism umbrella in Bali and especially in Gianyar in order to face with global market.

BTN launched THK Award & Accreditation with a purpose for Bali could utilizing their local culture as an umbrella toward the assault of free marketing that precisely began in 2010. With applying THK concept onto company management (hotel, etc.), then Bali already has screening against every international professional labor. “Without this screening, one day Bali will end with that foreign labor assault.

Meanwhile, KG. Dharma Putra added that Gianyar has been known worldwide as the center of culture basis tourism destination. Fortunately, hotels in Gianyar and especially in Ubud area not all accredited with Tri Hita Karana yet.

News by Bali Post